What Constitutes Credibility?

I can first-hand attest to the fact that one of the greatest challenges for young entrepreneurs to gain success is the big bold red stamp veteran peers tend to place on them that claims “Lack Of Credibility.” In most cases, it takes a little bit of time for people to build a brand that their consumers believe and trust in, …

Buying Into Lifestyle Brands

I love it when I meet with a potential client for the first time and I get to ask all the seemingly simple yet creatively complex questions such as, “What exactly is it that you are trying to give to your audience?” for starters. I’ve seen quite the array of answers but one that is frequently tallied up on the …

Doing Business For Your Business – BeYou, Not Beyonce

Working in the field of Public Relations and Communications has given me the opportunity to work with several types of clients; startup companies, new designers, comedians and music artists. A pattern that is often overlooked is that no matter the business or area you are trying to break through, systematically the fundamentals are all laid down the same way across …

“I’m Different!” – How to Cut Through the Industry Noise

Over the course of the past few years I have spent a lot of my time scouring different locations for hidden talents that are waiting to be exposed. The process could have gone a lot smoother had my idea for a radar gun that detects “SupaFly Talent” and “Wack A** Wangsta” came into fruition (my engineers are still working on this). …

Perfecting Your Press Kit

Having a well put together press kit is one of the most important self-branding tools to keep under your belt. Most people think that simply having a website or landing page with all of their materials is the only thing that they need. Although this is a critical element to your artistic delivery, a proper press kit allows you to …