What Constitutes Credibility?

I can first-hand attest to the fact that one of the greatest challenges for young entrepreneurs to gain success is the big bold red stamp veteran peers tend to place on them that claims “Lack Of Credibility.” In most cases, it takes a little bit of time for people to build a brand that their consumers believe and trust in, …

Why We Love Multimedia! (And You Should Too!)

Merriam-Webster Dictionary defines multimedia as using or involving several forms of communication and expressive content. By effectively using diverse forms of content for your customers, you give them more options to look through when exploring your brand. Note the keyword: effectively. Too much information and too many images may be distracting for your average customer. Multimedia professionals can assist you in finding a harmonious balance …