What Constitutes Credibility?

I can first-hand attest to the fact that one of the greatest challenges for young entrepreneurs to gain success is the big bold red stamp veteran peers tend to place on them that claims “Lack Of Credibility.” In most cases, it takes a little bit of time for people to build a brand that their consumers believe and trust in, …

Doing Business For Your Business – BeYou, Not Beyonce

Working in the field of Public Relations and Communications has given me the opportunity to work with several types of clients; startup companies, new designers, comedians and music artists. A pattern that is often overlooked is that no matter the business or area you are trying to break through, systematically the fundamentals are all laid down the same way across …

Perfecting Your Press Kit

Having a well put together press kit is one of the most important self-branding tools to keep under your belt. Most people think that simply having a website or landing page with all of their materials is the only thing that they need. Although this is a critical element to your artistic delivery, a proper press kit allows you to …