Buying Into Lifestyle Brands

I love it when I meet with a potential client for the first time and I get to ask all the seemingly simple yet creatively complex questions such as, “What exactly is it that you are trying to give to…

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Doing Business For Your Business – BeYou, Not Beyonce

Working in the field of Public Relations and Communications has given me the opportunity to work with several types of clients; startup companies, new designers, comedians and music artists. A pattern that is often overlooked is that no matter the…

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