Clichéd Phrases – Overused or Under-appreciated?

“Who wants that perfect love story anyway? –  cliché, cliché, cliché” I do, Bey. I do. When trials and tribulations come knocking, the last thing most of us want to hear is the dreaded cliché “words of wisdom” to get you through your plight.  You know, the kind of phrases that make you want to look at the person and …

Doing Business For Your Business – BeYou, Not Beyonce

Working in the field of Public Relations and Communications has given me the opportunity to work with several types of clients; startup companies, new designers, comedians and music artists. A pattern that is often overlooked is that no matter the business or area you are trying to break through, systematically the fundamentals are all laid down the same way across …