What Constitutes Credibility?

I can first-hand attest to the fact that one of the greatest challenges for young entrepreneurs to gain success is the big bold red stamp veteran peers tend to place on them that claims “Lack Of Credibility.” In most cases, it takes a little bit of time for people to build a brand that their consumers believe and trust in, …

Buying Into Lifestyle Brands

I love it when I meet with a potential client for the first time and I get to ask all the seemingly simple yet creatively complex questions such as, “What exactly is it that you are trying to give to your audience?” for starters. I’ve seen quite the array of answers but one that is frequently tallied up on the …