Why We Love Multimedia! (And You Should Too!)

We live in an era of constant digital evolution. It’s hard to escape media advertisements, so why not use it to YOUR advantage? Utilizing multimedia solutions in your business will broaden your content base and expand your delivery approach. In other words:


Merriam-Webster Dictionary defines multimedia as using or involving several forms of communication and expressive content. By effectively using diverse forms of content for your customers, you give them more options to look through when exploring your brand. Note the keyword: effectively. Too much information and too many images may be distracting for your average customer. Multimedia professionals can assist you in finding a harmonious balance that is equally engaging and attractive.

There are FIVE major components to Multimedia –

  1. Audio: Audio files are found all over the web. Including audio files on your website or applications can expand your content delivery methods. Give your customer’s eyes a break and include audio files that aid interaction through your site or application. Or add supplemental information for other files by including an audio component. Give visitors the option to download, or stream as they go along.
  1. Video: Video streaming has taken a new wave in business development. Although most video streaming formats include specific plug-ins, most modern day browsers have the resources included to open and display video files. Add life, information and personalization by including video components to your brand content.
  1. Animation: Animation is no longer limited to the world of comic books and morning cartoons. Using animated components allows your consumer to be more engaged with your site and product offers. It opens up your information to become INTERACTIVE. The more action taken by the visitor, the more information they open themselves up to. You just happen to make it fun for them along the way. Most animation files can be displayed using AdobeFlash. Flash also uses ActionScript code for animated design.
  1. Images: The most obvious of multimedia components would have to be digital images. Whether its photographs or original digital designs, images bring visualizations to your content to help open the minds of your consumers. The use of images is imperative for websites and applications. Too much information and not enough imagery might bore your customer, or make things hard for them to digest. Even buttons and clickable links normally use individually designed graphics. A professional graphic designer can help combine complex visual effects with digital images.
  1. Text: A tale as old as time. Text content is tried and true. Use text content to inform specifics on your website or application. Text can additionally be used as reinforcement to an image or visual display. You can place text directions or alternative text options where images may not appear for your customer.

Your customers will appreciate creativity! Take a second to think outside of the box on how you can implement multimedia to reach your target audience and take it to the next level. Before the internet, people fought for a space to be seen. Now, in the vast space that is the world wide web, businesses are fighting for attention! Don’t let your business or product get lost in the cyber world and just take up data. Integrate multimedia content to engage your audience and increase leads.

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5 Things Your Competitors Can Teach You About Social Media

5 Things Your Competitors Can Teach You About Social Media

Social media is an excellent tool for many reasons. Not only does it provide a company or person with a platform to distribute their services and let the world and consumers know who they are, but it is an excellent resource to learn! Observing the patterns and trends used by successful companies on social media can help you figure out what you should be doing in order to gain similar results. In life and in business, it is very important to observe mentors as well as competitors to stay ahead of the game. Here are five things that your competitors can teach you about social media:

  1. Who to follow? – When you take a look at your competitors profiles, take a peek at who they are following. Do they follow their consumers back? Or do they mainly follow other partner companies or even competitors. Be brave and follow some of those people on your own account. If the big guys can do it, why can’t you?
  2. How to tweet/post? – This really comes down to one thing: what do you say? In other words, what does your audience want to hear? Take a look and see if your competitors are posting original content consistently. Do they have a separate blog page that links to their social media accounts? Or are they “reposting” other company articles or relevant news information. Take note of how their audience interacts with their posts, and what kind of posts receive the most attention and try to mirror those efforts in your own social media profiles.
  3. When to post? – It is true that there is a secret to when to post. When looking at your competitor’s profiles, see if they are more active at a certain time of the day, as well as a certain time of the week. Do they post consistently throughout the day? Do they post weekdays mostly? Morning updates and afternoon updates? When are their followers most active? Finding the answers to these questions can show you the best time to post on social media.
  4. What to put in a bio? – A well written bio is very important for your company profile. It should be concise, but enough to let your reader know a little bit about you. It should also include a link or directions to where they can learn more (i.e. a blog, website, or other social media platform that you are heavily engaged in). See what other companies are doing with their biography sections. Are some more lengthy than others? Are you prompted to click on an external link that leads you to more information?
  5. Does their profile match their branding efforts? – Here you want to look at a few different aspects of their profile. Logos, backgrounds, color schemes and campaigns. Are they running a special campaign that aligns with all of their media links and pictures? Are they consistent with their brand colors? When you look at the profile, can you visually connect it with their profile and business?

Do some research on your competitors and use these questions to analyze their profiles. Use the information you gather to add onto your social media profiles and engage your audience the way the big wigs do it!


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