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Clichéd Phrases – Overused or Under-appreciated?

“Who wants that perfect love story anyway? –  cliché, cliché, cliché” I do, Bey. I do. When trials and tribulations come knocking, the last thing most of us want to hear is the dreaded cliché “words of wisdom” to get…

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Indecision, Indecision, Indecision – How Being Indecisive Can Inadvertently Affect Your Future

We’ve all seen those viral memes on the internet that hilariously depict the negative impact a women’s indecision on where to eat can have on her relationship. I know first-hand just how tedious and annoying that argument can get. Through that…

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Why We Love Multimedia! (And You Should Too!)

Merriam-Webster Dictionary defines multimedia as using or involving several forms of communication and expressive content. By effectively using diverse forms of content for your customers, you give them more options to look through when exploring your brand. Note the keyword: effectively. Too much information and…

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What Constitutes Credibility?

I can first-hand attest to the fact that one of the greatest challenges for young entrepreneurs to gain success is the big bold red stamp veteran peers tend to place on them that claims “Lack Of Credibility.” In most cases,…

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Buying Into Lifestyle Brands

I love it when I meet with a potential client for the first time and I get to ask all the seemingly simple yet creatively complex questions such as, “What exactly is it that you are trying to give to…

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