Social media is an excellent tool for many reasons. Not only does it provide a company or person with a platform to distribute their services and let the world and consumers know who they are, but it is an excellent resource to learn! Observing the patterns and trends used by successful companies on social media can help you figure out what you should be doing in order to gain similar results. In life and in business, it is very important to observe mentors as well as competitors to stay ahead of the game. Here are five things that your competitors can teach you about social media:
- Who to follow? – When you take a look at your competitors profiles, take a peek at who they are following. Do they follow their consumers back? Or do they mainly follow other partner companies or even competitors. Be brave and follow some of those people on your own account. If the big guys can do it, why can’t you?
- How to tweet/post? – This really comes down to one thing: what do you say? In other words, what does your audience want to hear? Take a look and see if your competitors are posting original content consistently. Do they have a separate blog page that links to their social media accounts? Or are they “reposting” other company articles or relevant news information. Take note of how their audience interacts with their posts, and what kind of posts receive the most attention and try to mirror those efforts in your own social media profiles.
- When to post? – It is true that there is a secret to when to post. When looking at your competitor’s profiles, see if they are more active at a certain time of the day, as well as a certain time of the week. Do they post consistently throughout the day? Do they post weekdays mostly? Morning updates and afternoon updates? When are their followers most active? Finding the answers to these questions can show you the best time to post on social media.
- What to put in a bio? – A well written bio is very important for your company profile. It should be concise, but enough to let your reader know a little bit about you. It should also include a link or directions to where they can learn more (i.e. a blog, website, or other social media platform that you are heavily engaged in). See what other companies are doing with their biography sections. Are some more lengthy than others? Are you prompted to click on an external link that leads you to more information?
- Does their profile match their branding efforts? – Here you want to look at a few different aspects of their profile. Logos, backgrounds, color schemes and campaigns. Are they running a special campaign that aligns with all of their media links and pictures? Are they consistent with their brand colors? When you look at the profile, can you visually connect it with their profile and business?
Do some research on your competitors and use these questions to analyze their profiles. Use the information you gather to add onto your social media profiles and engage your audience the way the big wigs do it!
Jessica Rafaeil is a P.R. and Branding Specialist that loves working with young artists, entertainers and entrepreneurs.