When it comes to making a strong impression, it normally happens within the first two minutes of your presentation or delivery. The first piece of your presentation – otherwise known as your elevator pitch – is the most important element to announcing your business or brand. Today, video content is critical to your brand’s performance in its respective industry. This means that elevator pitches are moving from the boardroom floor to the digital screens.

A strong brand video can help present your brand, but it is most important to be able to stand out among the influx of video content. This comes down to your opening lines – the elevator pitch. Your elevator pitch should be short and sweet but very effective. It only takes two-to-three sentences to get your point across and should take about 15 – 30 seconds to deliver. Since you have a limited amount of time to make a considerable impression, it’s important that you have all of the elements for success in your two sentence elevator pitch for your video marketing strategy.

The first thing you need to do is understand the elevator pitch and its impact. A strong elevator pitch explains your brand and/or business and its purpose right from the beginning. It provides the listener, whether that is a potential investor or future employers, with a clear understanding of who you are, what you do and why it is important. This can be used to introduce your business to potential clients and customers as well.

Here are a few essential pieces to the elevator pitch puzzle:

Identify Yourself and Your Business – Like any introduction, it’s important to make it clear from the beginning who you are and what you represent.
Provide Your Purpose – Make it clear why your there and what you came to deliver. What is it that you do and why does that matter?
Point Out The Problem – If your brand is to be considered valuable, it is critical that it addresses an issue or tackles something that other people can relate to as well.
You Are The Solution – This is where you can lay it on heavy; your time to shine! Make sure you point out two or three key points that make you a valuable asset and solution to the aforementioned problem. Tell your story on how your experience and knowledge make you a valuable contributor.
Close Out Strong – There are many ways you can close out the conversation. Some suggest using a question to turn the conversation to your audience. Others say to make sure you put your own personal spin on your closing. This might be a mantra or slogan that represents you or your brand.

One of the best ways to develop your own personal elevator pitch is to watch other elevator pitches and see what works well and what doesn’t work well. Entrepreneur has an online video season of elevator pitches for brands and individuals. This is a great way to look at other quick elevator pitches and what key pieces of information to include in your opening sentences.